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CANZELL Business Brokers

Become a CanZell Certified Business Broker

A national brand, training, certification, lead generation and support network for business brokers.

"Keep your brokerage. Keep your independence. Add the CanZell system."

The Opportunity

Your brokerage handles your license. CanZell helps you build your business-broker business.

Business brokerage is one of the most profitable skills a licensed professional can add: bigger commissions, motivated sellers, and far less competition than residential real estate. The problem has always been the same: no training, no leads, no buyer network, and no one to call when a deal gets complicated. The CanZell Licensing Model solves all four, whether you keep your own brokerage or license under CanZell.

Brand & Training
Certification, weekly coaching, contracts and a complete deal playbook
Leads & Buyers
Seller opportunities, a national buyer database and a consumer directory
Tech & Support
Your own lead-capture website, portal, Deal Relations and mentor network
01 · Fee Structure

What it costs to get started and stay active.

A. Brand Licensing Fee
Option ASave $1,000
$5,000
Upfront annual fee, one-time payment.
Option B
$1,000/mo × 6
Monthly installments, $6,000 total.
Training and certification program
Portal with contracts and resources
Private Slack channel
CanZell email forwarding to you
Deal Relations support
Broker tools and templates
Ongoing training, systems, and network
B. Per-Agent Fee
$125 / month, per agent
Training access
Email / SMS automation
CanZell Portal ($1,000 value)
Deal Relations CRM ($200 value)
GoHighLevel Site & CRM ($497 value)
C. Lead Referral Fee
Lead TypeFee
A-Level Seller$200/lead + 25%
B-Level Seller$100/lead + 25%
Buyer$0 upfront + 25%

25% referral applies on closed deals.

D. Optional Add-On
$200/mo
Kylie AI Systems — Kylie is CanZell’s AI-powered listing assistant. She answers buyer questions about your listings 24/7, qualifies buyer inquiries before they reach you, sends out NDAs, and keeps leads warm between your calls, so no inquiry goes unanswered while you work other deals.
02 · What You Get

Everything you need to run business-broker deals.

Brand + Licensing

Use of the “CanZell Business Brokers” name, plus logos, branding, and positioning.

Training System

Onboarding
Sales
Deal flow
Marketing

Contract Frameworks

Letters of Intent (LOI)
Purchase Agreements
NDAs
Listing Agreements
Seller Qualification Forms

All contracts are general templates for educational and operational reference only. Have every document reviewed and approved by a licensed attorney in your state before use. This protects against practicing law without a license and liability from bad deals.

Mentor Fee Structure

25%

Closed fewer than four business broker transactions? You work with an approved mentor, who receives 25% of your commission on your first four closed transactions. After that, you can become an approved mentor and earn a 25% mentor fee from new brokers through their first four closed transactions.

Leads + Referrals High Value

Leads generated by CanZell and distributed to licensees. 25% referral fee on closed deals from those leads.

50/50

Company-provided business evaluations, coaching, consulting, and similar services are split 50/50. Consulting or coaching engagements you source independently are 100% yours.

03 · Your Responsibilities

You need one of the following.

We have brokers in every state you can hire per state. Instead of a full-time broker, you pay per transaction and get a licensed broker wherever you need coverage.

Hire a broker, who provides the license and E&O
Or
Have your own E&O insurance
Or
Become a broker yourself

This keeps everything legal and compliant, and protects your business and clients.

04 · Legal Structure

Requirements & structure.

Your own E&O. You carry your own errors and omissions coverage.
Broker’s license where required. Or hang your license with a local broker.
Your own bank account. Keep your business finances separate.
$125/month covers the rest. Website, training, and support included.
Leads & Referrals

We generate the opportunities. You close them.

CanZell invests in national marketing that attracts business owners ready to sell and buyers ready to purchase. Your directory profile puts you in front of them:

Found by sellers
JoinCanZell.com is being built into the consumer destination where owners search for a Certified Business Broker by location and specialty.
Performance earns priority
Leads go to brokers who protect the client experience: fast contact, real follow-up, logged activity, completed valuations. Perform well and your lead priority grows.
One closed deal can return your entire investment many times over.

Business-sale commissions routinely reach five and six figures per transaction.

The Certification

A designation that means something

Before earning the CanZell Certified designation, you'll complete training and demonstrate real competence across the entire deal cycle. Annual recertification keeps the designation strong.

ValuationSDE & EBITDAAdd-backsNDAsCIMsConfidentialityBuyer qualificationSBA financingLOIsDue diligencePurchase agreementsSeller financingDeal managementClosing
How You're Positioned

Your certification. Your license. Side by side.

Jane Smith
CanZell Certified Business Broker
Licensed with ABC Realty

Your marketing carries both: the CanZell certification that wins seller trust, and wherever your license lives. CanZell provides the certification, systems, education, tools, marketing and lead platform either way.

Getting Started

Three steps to certified

2

Complete your certification. Training, tools, templates and your lead-capture website get set up as you learn the CanZell system.

3

Start closing deals. Take listings under the CanZell brand, receive opportunities, and work them with mentors and Deal Relations behind you.

Join the Network

Book your call: joincanzell.com  ·  (757) 717-1003

Legal & compliance: The structure, agreements, advertising, compensation flow, use of the term "Business Broker," lead referrals and certification language are subject to review by qualified real estate counsel in each applicable jurisdiction and, where applicable, approval by your supervising brokerage. Contract templates are provided for educational and operational reference only and must be reviewed and approved by a licensed attorney in your state before use. Membership, licensing, lead availability and referral terms are governed by the CanZell agreement.

Standard Licensing

CanZell Brokerage Licensing

Launch your business brokerage under the CanZell Business Brokers brand with professional training, proven systems, marketing resources, and ongoing support.

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