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The key is to use Instagram Stories and Tik Tok to give your audience a look at your day to day life as an agent as well as focusing on your listings. Believe it or not, lots of people are curious about what the heck real estate agents do all day!

Make sure you have a posting schedule!  Consistency is key!

Infographics take useful data and present them in an attractive and easy to read format. If you’re on any Pinterest or Facebook real estate groups, you’ve likely seen (and shared plenty of infographics before).

Use Canva or something similar in order to make your infographics.

There are free templates you can choose from to make an image that will grab the attention from your audience!

Sharing your listing on social media can provide an extra boost to help you sell quicker and for a greater profit.

According to a recent study from the National Association of Realtors, social has become integral to scoring clients and closing deals across the industry. Here’s a brief snapshot of the report’s findings:

  • 77% of realtors actively use social media for real estate in some way, shape or form
  • 47% of real estate businesses note that social media results in the highest quality leads versus other sources
  • 99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals)

Translation? Social media is an absolute goldmine for real estate businesses.

Oh, and don’t forget about Facebook Ads which allow you to directly target demographics and users who have shown specific interest in buying property in your area!


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