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Commission Plans and All the perks:

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Canzell Leadership – Interview Video:

Leadership Opportunities at CanZell:

Top 20 Reasons To Join CanZell:

The Best Passive Income Ever:

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Everything Covered

How Does CanZell Realty Work?

CanZell Realty is a National Brokerage that continues to grow in every state each day! CanZell Realty is a national, virtual, hybrid real estate brokerage. We have taken over your traditional brick-and-mortar brokerages. Our corporate headquarters is in Virginia Beach, VA. Most of our agents work from home, the beach, coffee shops – or wherever they want! Our agents do have access to shared workspace lounges across the country. Our agents build their own businesses while having equity opportunities and rewards in the company. You can earn equity rewards of $250 of ownership stock after your first transaction! At CanZell Realty there are always opportunities for growth! 
We are not a franchise model so agents are able to build their own business using all of the technology and tools we provide them. With just a $100 onboarding fee, you can start your own business and grow it as far and wide as you want!
What We'll Cover

When was CanZell Realty founded?

CanZell was founded in 2011 by Chantel Ray. As of January 2021, CanZell has opened operations in 16 US states and still growing.

Is CanZell Realty Sustainable?

A question a lot of agents have when they come across CanZell Realty is if the company is sustainable. Because CanZell Realty gives so much back to agents with Revenue Share, stock compensation, and lead generation tools, many agents wonder if the CanZell Realty business model can last into the future. 

Our revenue share model pays out 65% of the company dollar back to agents, 11% to leadership and 10% to the charity of the client’s choice, allowing for the other 14% go towards overhead, technology and profit. Because CanZell Realty has no physical brick and mortar offices, the overhead is substantially less than comparable brokerages.

Agent Tools and Resources

Does CanZell Realty Provide Leads and kvCore?

The real lead generation opportunity with CanZell Realty is based on their providing of kvCORE to all agents, where agents can purchase leads for only $3-15 per lead. kvCORE is an all-in-one solution that gives agents their own lead-generating website and back-end CRM database. Used together, this system helps agents generate leads from a variety of sources both online and with traditional methods.


The front-end website looks amazing and is very informative to potential leads and clients. Users can create an account that will let them save properties and searches so they may be alerted to changes, and you’ll also have access to see all the properties that they are looking at, saving, and which searches they are interested in.

The powerful CRM system allows agents to manage an extremely large database of leads without ever dropping the ball on communication. Some of the features of the kvCORE CRM include smart email drip campaigns, texting straight out of the system, and the ability to create landing and squeeze pages to support lead generation by even the least tech-savvy of agents.



SkySlope is CanZell Realty’s transaction management platform. Agents can use SkySlope to organize their transactions, upload documents, get forms signed, and upload contact information to CanZell Realty’s transaction coordination team. Agents can feel confident in knowing that their transaction files are complete and has been looked over by the transaction coordination team!


All required documents will have a blue label on them. Once that document is attached via agent or transaction coordinator, that blue label will turn red and read ‘pending’. If the document is complete and correctly signed, the transaction coordinator team will approve the document, and the status will read ‘complete’ as a green label.

With this process, it helps agents see what is correct, what is incorrect, and what is still needed. Once all documents are entered and approved, CanZell Realty’s transaction coordination team will be able to create a CDA (Commission Disbursement Authorization). You will then be able to get paid!


CanZell Portal

At CanZell Realty, all agents have their own portal. This shows current and closed transactions, capping reports, revenue share, and stocks earned. You will know exactly how much money has gone to your cap goal, how much you’ve earned for each month and year, and how many agents joined your revenue share organization. Most agents build their own spreadsheet that keeps track of their transactions, commissions, goals, revenue share, cap report, etc. With CanZell Realty, under your login, you will be able to click on the Revenue Share tab and see all agents you have sponsored and what they have closed. This will also include your portion of the revenue share.


Marketing and Branding

CanZell Realty has a built-out marketing and branding center. As soon as agents join CanZell Realty, they have access to a library of templated marketing materials that they can modify and make their own. Some of the greatest resources in the marketing center include buyer and listing presentations, listing and open house flyers, buying and selling guides, social media posts, and so much more!


Workplace by Facebook
Workplace is very similar to Facebook, however, it is a separate platform. Within Workplace, you have a news feed full of announcements, trainings, posts by agents and the corporate team, and referrals. You can join groups as well!

Workplace by Facebook also has a Workplace Chat! This means you can go ahead and message any agent, broker, circle leader, or transaction coordinator within the company! There is a desktop and mobile app version available!



Slack is a messaging app for CanZell Realty that connects people to the information they need. Slack is something CanZell Realty uses for any announcements, trainings, posts by agents and the corporate team, and so much more! There is unlimited messages in search, external partners in channels and more!


Regus Office Partnership

Agents who join CanZell receive a free membership to the shared workspaces within Regus local offices. Regus is a nationwide coworking space. Agents can pop in, use wifi, grab a coffee, and take care of work in over 13,000 locations across the US.


Additionally, if you wish to meet a client, you can reserve a conference room or office space for the hour. This is an additional fee but is very affordable (typically around $30/hr). There’s also a receptionist at the front that will greet your client and take them back to your office.


Finally, you receive a discount if you wish to upgrade into a full dedicated office space that you can reserve month-to-month.

Training at CanZell Realty

We have multiple options for training, and we believe education is important. At CanZell Realty, there is never a charge to participate in training. And best of all, team leaders can send their agents to train at no cost to them! We have over 100 hours of training on-demand with new classes being added each week.
  • Processes To Succeed
  • Getting Leads Through Video
  • D.I.S.C. Score
  • Anatomy of a Call
  • Scripts
  • How to Prospect
  • Agent Orientation
  • Welcome to CanZell Realty
  • kvCore website beginner training
  • kvCore website advanced training
  • SkySlope beginner training
  • SkySlope advanced training
  • How to process your commission
  • CR Agent Leadership Board Training
  • And so much more!
On-Demand Training Library

If you ever miss a training or need a refresher, you’ll love the CanZell Realty Cloud. You can access this library that is categorized by topic anytime and anywhere!

CanZell Realty Mentor Program
When joining CanZell Realty, if you have closed less than 4 homes in the last 12 months, you will be assigned a mentor. This mentor will assist you through your first 4 closings. They will receive 25% of your agent portion of your commission for mentoring you.

Real-Time Support

One of the great things about CanZell Realty is the amount of leadership you have surrounding you. If you have a contract or broker question, you can go directly to your Broker. If you have a leadership or general question, you will go to your mentor, then your Circle Leader, then your Managing Partner and lastly your sponsor. They are all there to help answer all your questions to make sure you have a successful career at CanZell Realty.

Transaction Management

CanZell Realty provides dedicated transaction support specialists to ensure agents files are complete and accurate! As I said previously, with the use of SkySlope, agents can turn in documents for review and receive any feedback instantly. Once these documents are reviewed and accepted, the transaction coordination team will create the commission disbursement authorization form to ensure that the agents will receive their commissions soon after closing!


Agent Collaboration
In addition to CanZell Realty staff, brokers, and circle leaders, agents will find tons of support from other agents! Workplace and Slack are great tools that agents communicate with; agents have questions answered within minutes!
Are There In-Person Trainings
Yes! Our Circles get together on a regular basis to do everything from training and mastermind events, to fun outings and team bonding!

Revenue Share

Revenue Share is something we offer all agents who join our company. Our revenue share program is multi-level with no limit to the amount you can earn from building a ‘successful team’. We have revenue sharing payouts monthly based on the number of people you help bring to the company.

How Much Can I Earn in Revenue Share

Because we have very little overhead, we can give 85% of the 20% we collect back to the agents who sponsored them! We give this directly from the company dollar – which is the 20% the agent pays to the company.

What is a L1A vs a L1PA?
*The total number of ACTIVE agents sponsored on your tier 1, husband-wife teams count as 1 spot. To be active, the agent must have done either 2 transactions or $5,000 in gross commission income in the last 6 months. (This is the number that goes towards unlocking tiers 4 and 5. Tiers 2 and 3 automatically are unlocked.)
How much can you earn on each agent each year?

You can earn up to $11,900 on each agent downline each year! You will also receive a portion of the company dollar if any of those agents sponsor more agents. You will receive 10% of company dollar on Levels 2 and 3, and 15% and 25% respectively on Level 4 and 5 once unlocked. We give a total of up to $11,900 on each agent each year. 

How do the bases work?
When an agent is in your base one, depending on how many active* agents you have under you, you will earn anywhere from 10% – 25% of the company dollar. If you have 1-4 active* agents, you will get 10% of the company dollar on any deal they close. If you have between 5-24 active* agents, you get 15% of the company dollar on any deal they close. And if you have 25+ active* agents you have sponsored, you get 25% of the company dollar they have closed.
That means if you have 25 active agents, and one of them closes a transaction that has a TGC of $15,000 – you will get (20% of $15,000 is $3000) 25% of $3000, or $750, just from that closing.
*The total number of ACTIVE agents sponsored on your tier 1, husband-wife teams count as 1 spot. To be active, the agent must have done either 2 transactions or $5,000 in gross commission income in the last 6 months. (This is the number that goes towards unlocking tiers 4 and 5. Tiers 2 and 3 automatically are unlocked.)
Is there a limit on how much you can earn?

There is no limit on how much you can earn! You can earn up to $3,500 from each agent you sponsor in your Level 1 and then you can earn an additional 10% – 25% on all other Levels! The earning potential is limitless!

How do you unlock Levels?
Levels 1 – 3 are automatically unlocked. In order to unlock levels 4 and 5 you must have 15 and 25 agents respectively.*

Once you sponsor your first agent, you are eligable for revenue share. You will receive 10% of the company dollar for each of the Agents closings until they cap. This Level payout is applicable when you have between 1-4 producing* agents within your sponsor.

Once you have 5-24 producing* agents in your Level 1, your revenue share payout percentage increases to 15% of the company dollar on each transaction they close until they cap.
Once you have 25+ producing* agents in your Level 1, your revenue share payout percentage increases to 25% of the company dollar on each transaction they close until they cap.
*Agents must be producing. Agents are considered producing when they have closed a minimum of 2 homes in the last 12 months with our company. They need to close 2 homes at CanZell Realty in the prior 12 months to remain in producing status.
Is the Revenue Share Willable?
Yes! You can will your revenue share to an heir should you pass away or become incapacitated. There are 3 items that must be completed for revenue share to be willable.
  1. CR and the CR Broker for that state must approve the change in sponsor to the heir.
  2. Must provide legal documentation from an attorney stating that the heir has the right to the revenue share and it falls within state and federal guidelines.
  3. Heir must become a licensed agent with CanZell Realty within 12 months of the passing or incapacitation of the agent, and have their real estate license in active status with CanZell Realty for their state.
Sponsor Requirements 
A sponsor’s sole requirement to qualify as a sponsor is the selection, within this  document, by the agent joining CanZell Realty as having been the most influential person in his or her decision to join the company. Sponsors are highly encouraged to support the agents through the joining process and beyond but are not required to do so. If the selected sponsor has made any representations or promises above and beyond referring a joining agent to CanZell Realty, it is the sole responsibility of the joining agent to confirm the sponsors ability to perform on those representations or provide the additional support required. Canzell is not responsible for enforcing agreements between agents made outside of the ICA. 
Agent Termination
If an agent terminates their license with CanZell and rejoin, they have the right to pick a new sponsor. If there is no individual who has influenced you to join CanZell Realty, you may choose to leave the sponsor section blank and CanZell Realty will be your sponsor. If an agent removes his or her license from CanZell Realty, terminates this ICA, and rejoins CanZell Realty within 180 days from the date the agent’s license disassociated from CanZell Realty, the previously named sponsor will continue to be named as that agent’s sponsor. However, after 180 days from the date agent’s license was disassociated from CanZell Realty, the agent is free to rejoin CanZell Realty and select a different sponsor11


We are currently a privately traded company and our stocks are managed by OptionTrax. CanZell Realty is an agent owned company and we want everyone to have a vested interest in our success. Once you close your first transaction with us, you are awarded $250 worth of stock in the company! If anyone you sponsor closes their first transaction with you, you also be awarded $250 worth of stock in the company.
When you cap each year, you will be awarded $4000 worth of stock in the company.

If you are an influencer, meaning you cap, sell 30+ homes each year and teach one class a month, you will be awarded an additional $10,000 in stock in the company each year.


Most of the stock awards agents receive are vested after 3 years. This means that if you received a stock award for hitting your cap in June of 2020, you could cash it out (or move it to your personal brokerage account) in June of 2023.

All stock awards are collected over the month. They are transferred into OptionTrax on the 15th of the following month. For example, if you cap on July 5th, the $4000 in stock awards will collect and they will be transferred into your OptionTrax account on August 15th.

Influencer at CanZell Realty

Influencer Overview
CanZell celebrates all our agents while highlighting those who achieve exceptional sales transaction numbers and exemplify our core values. We recognize agents by offering them the opportunity to earn Influencer status. Influencer status is reserved for those agents who cap and close 30 or more transactions during their anniversary year, teach a class, and operate in alignment with our core values.
Influencer Production Requirements:

Any agent who pays a full cap is eligible for consideration for Influencer status when one of the following is met per anniversary year.

Paid CANZELL Realty annual cap (currently $14,000)
Close 30 transactions

Influencer Agent Award:

Once an agent has hit Influencer status, they are eligible for their additional $10,000 in company stock issued by CR Global Holdings. This is a common stock which vests after 3 years and stock will be issued and released as long as Influencer Agent remains licensed exclusively with CanZell during the three-year vesting mark. They will remain in Influencer status for the following anniversary year, and each year thereafter as long as they teach their required monthly class and continue to hit the Influencer production requirements.


Shares will be added to the monthly company release once Influencer has submitted their class contribution request.

Influencer will be awarded a maximum of $833 in stock per month for approved classes taught for a total of $10,000 in ownership stock during their Influencer benefit year. These requests for approval must be submitted no later than the 5th of the month following the class that was taught in order to be eligible to receive the stock award. If they do not request it, or do not teach a class during a month, they will not receive the stock for that month.


Influencer Training Requirements:
Training is one of our most important values. Successful agents giving back to our agents is what helps all business grow!
Influencers can contribute to our agent’s production by actively teaching and training. The monthly training tracking begins after the agent has achieved Influencer status and during the Influencer’s anniversary year. The influencer anniversary year is defined as the 12-month period following influencer status achievement.

How Influencer Stocks are awarded:
An influencer can earn up to $14,000 USD Stock Awards


FAQs for the Influencer Agent Award

How do I sign up to become an Influencer Agent?

You don’t! This is a status that is earned.


When will I be notified if I have achieved the production requirement for Influencer status?
YES! You will be notified by email with a graphic within 48 hours of the qualifying transaction closing.

When will I be recognized publicly as an Influencer?

Once you hit Influencer status, you will receive a social media post via email to post on your personal social media sites. We will also post a graphic and congratulations in the company internal Facebook page.


Can I apply production at my former brokerage to CanZell to help me achieve Influencer status?

When onboarding, you can present your last 12 months production from your previous brokerage to be considered to be granted Influencer status.


Who is eligible to be an influencer?

All agents on a full cap of 14k are eligible once they meet all other requirements. Any agent receiving a reduced cap is not eligible.


Can I pay the company commission cap upfront so I can become an Influencer faster?
Every agent must pay their cap by contributing 20% of their Total Gross Income per transaction. You are not able to pay more or out of pocket.

Team Structures

What is the difference between joining as a team vs. joining as individual agents?

When you join as an individual agent:
• You will pay a full cap of $14,000
• You will get $4000 back in stock rewards when you cap each year
• You will qualify for the additional $10,000 back as an influencer if you obtain influencer status
• You will receive $250 in stock rewards when you have your first closing and when anyone you sponsor has their first closing
When you join as a team agent:
• You will pay a half or quarter cap based on which type of team member you are
• You will pay your team leader a minimum of 25% to your team leader on every transaction
• You will not be eligible for the $4000 back in stock awards when you cap
• You will not be eligible for influencer status or rewards
• You will receive $250 in stock rewards when you have your first closing and when anyone you sponsor has their first closing

CanZell Realty Fees and Commission Splits

What does my onboarding fee cover?
When you join CanZell Realty, there is a $100 Startup Fee that includes your first monthly fee as well as:
  • Set up with KVCORE for lead rotation
  • Boost any listings you have through ListHub
  • Your Microsoft Email as well as
    • Microsoft Word
    • Microsoft Excel
    • Microsoft PowerPoint
    • Microsoft OneNote
  • Set you up in Brokerbuck: All in One Referral System with BrokerBuck
  • Breakthrough Broker membership: Flyer, Brochures, Social Media posts that automatically feed from the MLS
  • Set you up in our Commission Management with BrokerMint
  • Set you up in our Skyslope transaction management dashboard
  • Customized Business Management Dashboard
  • Add you to our CR University Virtual Training
  • Set you up on Core Listing Machine Website & Listing Videos for Each Property with Core Listing Machine
  • Set you up on Core present: CMA & Presentation Builder through Core Present
  • Set you up on Core Social: Automated social media Posting through Core Social
Additional Basic Fees

There are NO technology fees that you will need to pay. You get all of the above things for FREE! The only Fee that you will be charged is $50 E&O Insurance every month. If an agent joins AFTER the first of the month, they will have to pay the startup fee, and will not be charged until the first of the FOLLOWING month for the E&O Insurance.

CanZell Realty Commission Splits

What is the commission split at CanZell?
Every agent at CanZell Realty has a split of 80/20 until their cap is met.

There is a 5% brokerage fee paid to CanZell until an agent hits their cap.

Is there a commission cap?
Yes, CanZell Realty agents cap when they pay $14,000 to the company. So, if you earn $70,000+ in gross commission (GCI) you should reach your commission cap each year. Reduced caps are available for teams at CanZell Realty.


What are the caps for teams?

If you are a standard team, closing less than 100 transactions in a year, your team members will pay a half cap of $7,000. The team leader will pay a full cap. Any team member on a reduced cap is not eligible for capping or influencer stock rewards. They are still eligible for the $250 in stock rewards when they have their first closing.


If you are a mega team, closing more than 100 transactions in a year, your team members will pay a quarter cap of $3,500. The team leader will pay a full cap. Any team member on a reduced cap is not eligible for capping or influencer stock rewards. They are still eligible for the $250 in stock rewards when they have their first closing.

What is the transaction fee for?

There is a $195 transaction fee that will need to be paid towards CanZell Realty. We have Quality Control transactions coordinators for you! This means that the transaction coordinators will review each document by checking for signatures and no errors.

We also have in-house transaction coordinators for you! If you choose to have them handle your transactions for you, the transaction fee is $395. The choice is yours!

Do you have to pay multiple fees if you are licensed in several states?

No!  Just $50 per month for E&O Insurance that covers the entire country even if you are in multiple states!

Are there any fees for Expansion teams?

Nope. Nada. Zilch.

Do agents pay E&O Insurance?

Yes, that is the only fee you would pay. It is $50 per month with no other fees!

How much are the royalty or franchise fees!

We only charge a $100 Broker Review fee per file. 

How to Join CanZell Realty

Joining CanZell Realty is super simple!
  • Go to and click on the red tab that says, ‘Onboard Now’. Click on ‘Agent Join Now’. Fill out the application, it doesn’t take long at all.
  • Once you have completed the application, CanZell Realty will send you the independent contract agreement. You will sign this electronically and name your sponsor at the very end.
  • Upon completion, you will receive an email from or administrative team letting you know how to transfer your state license over to CanZell Realty.
The Onboarding Process

Once your license is officially with CanZell Realty, the onboarding team will begin setting up all of your technology tool accounts. Setting up these accounts may take up to 2-3 business days.

More Questions

Your Broker
The local CANZELL Broker offers weekly meetings and new agent orientation, and contract training sessions throughout the year.  They are available for any contract or client issues you may encounter over the course of your career.

Your Agent Concierge
Your Branch Office Administrator is like your agent concierge, we call it a BOA! If you need help navigating our virtual office, need to order business cards or aren’t sure who to contact with a specific question, they are there for you!

Your Mentor
You’ll be assigned a local Mentor who will help oversee your training, review your contracts, and often will allow you to shadow them on buyer or listing appointments.

Your Sponsor
Your sponsor is the person who introduced you to CANZELL or was the reason you joined the brokerage.  While CANZELL Sponsors aren’t required to assist you with your business, many of them do because they have a vested interest in your success.

Each state has at least one broker, but we have a broker in most MLS territories to help you navigate your local contracts and paperwork.

It’s the person that helped you say yes to the dress! If you spoke with multiple people before deciding on joining CanZell you should name the person that MOST helped you make the decision. You want to make sure that your sponsor is someone that can really help you grow in your businesss even if they are not in your local area.
If you leave the company for 3 months and come back, you would return under the original sponsor. If you leave the company for 6+ months you are able to pick a different sponsor!

One of the great things about CanZell Realty is the amount of leadership you have surrounding you. If you have a contract or broker question, you can go directly to your Broker. If you have a leadership or general question, you would go to your mentor, then your Circle Leader, then your Managing Partner and lastly your sponsor. They are all there to help answer all of your questions to make sure you have a successful career at CanZell Realty.

There are no exclusive rights to a state, which is a really great thing because everyone can sponsor agents in every state, growing their revenue share!

Each state does have a designated broker, that oversees all agents and all Managing Broker’s in a state. They receive 3% of the company dollar of any circle they are the Managing Broker of, and 1% of the company dollar of any circle they are overseeing the Managing Broker.

As a circle leader, you have the ability to sponsor and add as many agents to your circle as you want. If a recruiter or another agent sponsors an agent in your area, they will also send them to your circle.

Every agent receives a membership to the Regus Business Lounges (a co-working center) so you can go in and work in between appointments or reserve a conference room for you and your clients. You would be responsible for paying for that meeting room, but we do have a certain amount of free-rooms per month that is available! There are over 3,000 Regus co-working offices in the US, so there should be at least one that’s convenient for you!
We have the corporate headquarters in Virginia Beach, Virginia, and a few brick and mortar offices in states that require a physical office. Other than that, CanZell agents and brokers work from their home offices, remote office space or Regus Coworking Center. As a company, this saves a tremendous amount of money and CanZell is able to share the savings with their agents through lower costs and the revenue sharing program.

Ready to jump in?

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